Ericsson MILab
[Scandinavia]

An idea bank in the middle of an 'ordinary' office building in Copenhagen Denmark – turned into be a creative hangout for the many of the 1,200 employees. The room can transform in form, function, lighting and besides being a creative hub it is a show-off for potential customers and business partners.

But how about a road show too? So said, so build – when extended a 35 sq.m. mobile show truck toured for several years in Scandinavia.

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Flexible furniture layout, note how the tables can either act as individual units or angle out for an eye-to-eye session.

Interior of the expandable truck.

Ericsson is a company know for its mobile solution, of
course also needed a mobile experimental lab. Therefor this expandable truck was fitted into a Scandinavian touring road show that rolled for more than a year bringing home loads of innovative ideas for further business development.

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