This posters was (not) placed next to the boss' office!

UPS campaign
[Global concept]

UPS stands for Uninterruptible Power Supply and such a device is often used with computers in offices in locations were the current is not stable.

Having the UPS on standby all night long does drag a lot of electricity with is both bad for environment and for the monthly bill. Therefore a poster / postcard campaign with the focus on the letters UPS as part of longer word, was launched to ask general staff in large office landscape to switch off their UPS when shutting down their computer.

Not only did this 'green team' event made people remember to switch off the UPS, but it also created awareness in general for a green environment.

The images of the poster / postcards are stock photos.

Credit:
Together with Hidemizu Kanamoto.

Some photos created more attention than others.

This is a UPS.

Above stuck in the ladies restroom!

This card would be placed in the canteen.

...and one for the stock room too!

© Copyright 2012-14