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Ericsson MILab, roadshow
Copenhagen, Denmark [MILab爱立信路演车设计 | 丹麦，哥本哈根]
An expandable truck interior design is for sure a great project for interior designers!
But how about a road show too? So said, so build – when extended a 35 sq.m. mobile show truck toured for several years in Scandinavia.
Ericsson is a company known for its mobile solution, of course also needed a mobile experimental lab. Therefor this expandable truck was fitted into a Scandinavian touring road show that rolled for more than a year bringing home loads of innovative ideas for further business development.
Maria Berg, visual merchandiser.
Ericsson MILab, an experimental succes.
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