Ericsson MILab, roadshow
Copenhagen, Denmark   [MILab爱立信路演车设计 | 丹麦,哥本哈根]

An expandable truck interior design is for sure a great project for interior designers!

But how about a road show too? So said, so build – when extended a 35 sq.m. mobile show truck toured for several years in Scandinavia.

Ericsson is a company known for its mobile solution, of course also needed a mobile experimental lab. Therefor this expandable truck was fitted into a Scandinavian touring road show that rolled for more than a year bringing home loads of innovative ideas for further business development.

 

Credit:

Maria Berg, visual merchandiser.

Link:

Ericsson MILab, an experimental succes.

 

 

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         能否设计路演车呢?当然没问题!于是,一辆新奇独特的、35平方米的移动手机展路演车在北欧路上展示了多年。
         爱立信因其移动业务方案而闻名,当然也需要一个移动的手机实验室,于是可供路人参观的路演车便诞生了。在斯堪的纳维亚道路上行驶了一年多,该路演车为爱立信未来的业务发展带回了一个又一个的创新灵感。

 

 

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