Chesters Grill, fastfood chain
Thailand   [吉时客快餐连锁店 | 泰国各个地方]

Our first fast food chain project – even the design work had to be delivered fast so we worked over Christmas to meet deadlines!

CP Foods asked to re-think their brand in terms of interior and facade design for fast food chain Chester’s Grill. The final design concept simplified the brand, with few strong elements in focus such as the '3 chickens' and the 3-tone strong color scheme. Not only was the brand image strengthened, but building cost and logistic was reduced dramatically due to simplified design. 'Less is more' was truly the concept for this brand improvement...

Equally together with the talented people at Thai based design studio Dscale.

 

Credit:

Equally together with our good friends at Dscale.

Vorakorn 'Vee' Kanokpipat, commercial interior designer.

 

 

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         CP食品公司希望通过吉时客快餐连锁店的室内及外立面不同凡响的设计来重塑他们的品牌,最终的设计理念定位为集中于少数重要的元素,例如3只鸡和3种鲜明色调的运用,通过简化设计提升品牌。该设计不仅加强了品牌形象,连建筑和后勤成本也因为设计的简化而大幅减少。“少即是多”才是品牌提升的真正理念。Claus与泰国设计工作室Dscale的优秀员工一起合作完成了该项目。

 

 

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