CP Intertrade, wayfinding signage
Ayuthaya, Thailand   [CP Intertrade 公司标识 | 泰国,大城]

"A rice straw blowing in the wind concept" is clearly reflected in the signage design...

A rice straw blowing in the wind CP Intertrade is one of Thailand largest rice exportes and the concept for the new building was set to be the rising rice!

The signage system is a reflection of the rice straw blowing in the wind. The curved signage with the wooden texture reflect exactly that. The rather common used symbols were twisted to that suddenly our well know male and female icons suddenly stretched out and arm to direct the way or put the knees together to show the urgency of getting to the bathroom.

We did the interior corporate concept design as well which can be seen here.

 

Credit:

Assistant graphic design by Buke Imote.

 

 

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         随风飘荡的稻草。CP公司是泰国最大的香米出口公司之一,公司大楼的设计概念是增加香米出口量!
         木制的弯曲标识模拟了随风飘荡的稻草。我们熟知的男女洗手间标识突然伸出手臂指路,或膝盖靠在一起,以显示上厕所的紧迫性,常用的标识瞬间增添趣味。 
         我们还为该公司提出了新颖的室内设计理念,详情可点击此处

 

 

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