Grand Gateway, a groundbreaking wayfinding system
Shanghai, China   [港汇广场,开创性的导向标识系统 | 中国,上海]

The signage water feature is very much inspired by a street fountain found in Paris which was given as a gift from the Quebec government. 

Most likely the most famous shopping mall in Shanghai is the Grand Gateway. A large scale shopping mecca in need for a new signage system.

Starting from the outside a concept of a 'break through' main signage to attract by-passers and to identify the already well known establishment.

Inside was crated a 'peel off' wayfinding system that had to be clear enough to guide visitors without stealing the attention from the many and colorful tenants.

Concept I was awarded this project and Claus was placed in the creative lead from concept to final build.

 

Credit:

Design studio Concept I, project carried out by Claus Boman with colleagues during employment as project director.

Responsibility for Claus Boman:

Creating main concept directions for signage and graphic design. Project directing. Site and mock-up inspections.

 

 

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         港汇广场是目前上海市中心区域最出名的购物中心之一,整个商场布局清晰大气、辉煌高雅,吸引大量国内外顶级品牌入驻,毫无疑问,如此出众的购物中心需要一个标新立异的标识系统。
         港汇广场外面,以“突破性”为概念的标识不断吸引路人,并成为已众所周知的地标性建筑的识别标志。
         港汇广场里面,与众不同的、清晰的标识系统让顾客直达目的地,而不至于被那些琳琅满目的商店所吸引。
         国际概念设计有限公司有幸得到设计该项目的契机,并指派Claus从概念创作一直跟进至项目完成。

 

 

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