Grand Gateway, a groundbreaking wayfinding system
Shanghai, China [港汇广场，开创性的导向标识系统 | 中国，上海]
The signage water feature is very much inspired by a street fountain found in Paris which was given as a gift from the Quebec government.
Most likely the most famous shopping mall in Shanghai is the Grand Gateway. A large scale shopping mecca in need for a new signage system.
Starting from the outside a concept of a 'break through' main signage to attract by-passers and to identify the already well known establishment.
Inside was crated a 'peel off' wayfinding system that had to be clear enough to guide visitors without stealing the attention from the many and colorful tenants.
Concept I was awarded this project and Claus was placed in the creative lead from concept to final build.
Credit:
Design studio Concept I, project carried out by Claus Boman with colleagues during employment as project director.
Responsibility for Claus Boman:
Creating main concept directions for signage and graphic design. Project directing. Site and mock-up inspections.