Yitian Holiday Plaza, wayfinding signage
Shenzhen, China   [益田假日广场标识 | 中国,深圳]

Signage and wayfinding system created for both exterior and interior.

Yitian Holiday Plaza is a mega shopping mall in Shenzhen. It is conveniently located across the road from Window of the World. There are many famous international hi-end brands, but also enough on offers for the smaller wallet.

Find your way from the outside in with clear signage system with graphic typography layout around corner to attract curiosity and improve visibility. Claus carried this project from the very first concept to the final end of implementation while working for Concept I. See also the comfort zone project for Yitian Holiday Plaza. 

 

Credit:

Design studio Concept I, project carried out by Claus Boman with colleagues during employment as project director. 

Responsibility for Claus Boman:Creating main concept directions for signage and graphic design. Project directing. Site and mock-up inspections.

 

 

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         益田假日广场是深圳近几年新建的大型购物广场之一,位于世界之窗对面,交通便利,集结了许多国际高端知名品牌,当然也有很多中端商品供顾客消费。
         沿途布局的清晰标识系统,能引起顾客的好奇心和增加可见性,方便更快捷找到目的地。Claus就职于国际概念设计有限公司工作时接到该设计任务,从理念的提出一直跟进到项目最终实施完成。

 

 

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