Yitian Holiday Plaza, wayfinding signage
Shenzhen, China [益田假日广场标识 | 中国，深圳]
Signage and wayfinding system created for both exterior and interior.
Yitian Holiday Plaza is a mega shopping mall in Shenzhen. It is conveniently located across the road from Window of the World. There are many famous international hi-end brands, but also enough on offers for the smaller wallet.
Find your way from the outside in with clear signage system with graphic typography layout around corner to attract curiosity and improve visibility. Claus carried this project from the very first concept to the final end of implementation while working for Concept I. See also the comfort zone project for Yitian Holiday Plaza.
Design studio Concept I, project carried out by Claus Boman with colleagues during employment as project director.
Responsibility for Claus Boman:Creating main concept directions for signage and graphic design. Project directing. Site and mock-up inspections.