Our story
[我们的故事]

Our reward is to see how people use our design – or even better, come back for more!

A floor pattern concept to one of the bowling and entertainment alleys we designed – telling visitors a story that we are in for a game now.

'Ordinary design:'
A signage we all know what mean.

'Creative design:'

Same signage with a twist that brings out the smile in us and a function showing us the way.

If I turn back time to my primary school years in Denmark, I was the kid who was sitting and doing drawings all day long. Not only would I draw a house, but it would be a house with the TV antenna on the roof, the electric wires coming in, the tap for garden watering, house number, mailbox, keyhole and doorbell button. Later on I would draw the most amazing maze and labyrinth, be they square, circular or odd shapes. I could sit for hours to design a maze, then give it to my teacher to find his way into the center.

 

For both the detail house and the complicated maze I received so much positive feedback. While is was great fun and welcoming challenge to draw each one, my big reward came when someone would look positive surprised for the architecural details or spin their head to find their way in my labyrinth. 

 

Today I design shopping malls, retails stores, hotels, signage, bowling alleys and my own real house (started no 2 now) for work and a living – well, my own house you can add that to the marketing account, not the income... Going to the cinema here in Bangkok I saw one of the bowling alleys featured in a commercial. Once I was in Hong Kong, the CEO of a very well known watch brand entered a retail watch store I designed. While I was photographing the store, he began to tell the staff it was the best shop he saw for long time. To see his satisfaction, a man in his position was – fantastic! Numerous times I see my designs copied, not only by strangers, but even by companies I worked for previously who pays a visit to our website from time to time – some still do until today!! While this can be a bit annoying, at least I know where I have my competitors and that is behind me! All in all the kind words, using our design in another context or even copy it gives exactly the same reward as when I created the maze and the house in my early years – to see I can make a difference for others, for the good!

 

I studied at the Danish Design School (now KADK) in Copenhagen and at Les Ateliers, l’ENSCI in Paris, France. Where as the school in Denmark would give me a project to design an armchair, in France they would instead ask me to design an object for the human body to rest on. This would force me to design from scratch, to think all over from the beginning to see if I could make a change – a change for the better, not just for the change.

 

bomancreative started in Denmark in 1992 as Boman Design. In 2002 everything was going smooth – so smooth that it became even a tiny bit boring! I decided to pause the company for 1 year to seek abroad again to get inspiration for my work, to see the world and then come back to bring new inspiration to our studio. 

 

Well, it's 2015 and I’m still in Asia and I now call it my home. Boman Design has become bomancreative and I have been so fortunate to be part of some amazing projects that would not be available in Denmark. For a few years I worked with some larger design studios here in Asia as either consultant or employee. But the urge of being closer to the clients, more hands on to the projects and avoid some of the fixed roles you sometimes need to have in bigger studios, I decided to go solo, build my own team and to be bomancreative. bomancreative with a mission to do excellence in design through unlimited creativity, free thinking and innovation. Because we know its better for you!

 

Today my team and I work with projects in Mainland China, Hong Kong, Taiwan, Malaysia, Turkey, Kuwait, Saudi Arabia and of course a few in Denmark. No project is too small, too big or too far away. We're so lucky!

 

It still only takes a small team to build a shopping mall, you don’t need 40 people and many practical tasks in a project can be outsourced instead having them idle in-house half the time. We offer our service to other studios too, typical concept design and idea developing beside all the good projects we are given by our end-use customers.

 

bomancreative consider good commercial interior design an investment and know that good design doesn’t have to be build expensive to make an impact, even your business is selling watches for 1 million HKD a piece or host guest in your 5 star resort. We make sure your project will be profitable to your realistic expectations. Our triumph is not to win a design competition (we rarely apply anyway), we rather measure it a success when you come back for more…  

 

 

Claus Boman

 

 

 

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         回首我在丹麦时的小学时光,我经常一整天坐在那里画画。我不但画房子,还画屋顶上的电视天线、通进房子的电线、花园洒水的水龙头、门牌号、信箱、钥匙孔和门铃按钮。后来我能画最棒的迷宫,方形的、圆形的或不规则图形的。我能坐上几个小时设计一个迷宫,然后交给我的老师让他找到中心。

 

         我的房屋细节图和复杂的迷宫图都获得了很多好评。在享受其中的乐趣又迎接每一次作画挑战的同时,有人为里面的建筑细节惊讶或在我的迷宫里打破头脑寻找出路就是我极大的回报。

 

         如今我设计商场、零售店、酒店、指示牌、保龄球馆和商住两用房。有一次走进曼谷的一个电影院,我看到在我设计的保龄球馆里拍的一则广告。还有一次我在香港,一位知名手表品牌的CEO走进了一家我设计的手表零售店。当我在给店铺拍照时,他告诉店员这是他看到过设计得最好的店铺。看到这样一位客户满意是多么奇妙!好多次我发现我的设计被抄袭,不仅是被陌生人,有时甚至是我之前工作过的公司,他们时不时来我们的网站上浏览一下——有些直到现在还会这样做!这有点令人心烦,但至少我知道竞争者在哪里!总的来说,在其它地方使用我们的设计或者抄袭我们的设计能像当初我创作迷宫和房子一样得到同样的回报——说明我能给别人带来不同、带来更好的!

 

         我曾就读于哥本哈根的丹麦设计学院(现在的丹麦皇家建筑艺术学院)和法国巴黎国立高等工业设计学院(l'ENSCI创作室)。丹麦的学校会让我设计一个扶手椅,而在法国他们则让我设计一个可供休息的物体。这会促使我从零开始设计,从头开始思考我是否可以做出些改变——更好的改变,而不只是为了改变而改变。

 

因此这也是现在我和我们的团队所做的,看看我们是否能做出更好的改变。

 

以让您微笑、让您看到不同的东西、让您更有效地运作、让您获得利润,同时让设计更环保……

 

优秀的设计师能看到的东西,要么是不明显的要么是过于明显的。

 

        博曼创意工作室(bomancreative)于1992年在丹麦以博曼设计(Boman Design)的名字成立。直到2002年,一切都进行得非常顺利——太顺利以至于有一点点无趣!我决定暂停公司一年,到国外重新寻找工作的灵感,看看世界,然后把新的灵感带回我们的工作室。

 

         嗯,现在是2015年,而我还在亚洲,现在是我的家。博曼设计已更名为博曼创意工作室,我也很幸运地参与了一些丹麦没有的惊艳项目。这些年来,我在亚洲一些较大的设计工作室担任顾问或雇员。但是,想要更接近客户、更多地接触项目并且避免一些大工作室里的固定角色使得我决定单干,建立自己的团队,即博曼创意工作室。
        博曼创意工作室的使命是通过无限的创意、自由的想象和创新以创造卓越的设计。因为我们明白这才是更适合您的!

 

        如今我和我的团队承接了来自中国大陆、香港、台湾、马来西亚、土耳其、科威特、沙特阿拉伯当然也有丹麦的许许多多设计项目。无论项目大小、远近,我们已经感到非常幸运了!

 

         打造一个商场只需要一个小团队,无需40人之多,项目中的许多实际任务可以外包出去,而不是让它们有一半的时间里闲置在那儿。我们也向其它工作室提供服务,除了我们的终端客户给出的所有优秀项目以外,还有典型的概念设计和理念开发。

 

         博曼创意工作室认为优秀的商业室内设计是一项投资,好的设计不一定要昂贵才具有影响,即使您的业务是销售100万港币一块的手表,还是接待贵宾的5星级度假酒店。我们确保您的项目在您实际期望下是有利润的。我们的胜利不是要赢得设计比赛(我们也几乎不申请),对我们来说,您能回来再邀请我们设计就是我们的成功!

 

Claus Boman

克劳斯·博曼

 

 

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