If I turn back time to my primary school years in Denmark, I was the kid who was sitting and doing drawings all day long. Not only would I draw a house, but it would be a house with the TV antenna on the roof, the electric wires coming in, the tap for garden watering, house number, mailbox, keyhole and doorbell button. Later on I would draw the most amazing maze and labyrinth, be they square, circular or odd shapes. I could sit for hours to design a maze, then give it to my teacher to find his way into the center.

For both the detail house and the complicated maze I received so much positive feedback. While is was great fun and welcoming challenge to draw each one, my big reward came when someone would look positive surprised for the architecural details or spin their head to find their way in my labyrinth. 

Today I design shopping malls, retails stores, hotels, signage, bowling alleys and my own real house (started no 2 now) for work and a living – well, my own house you can add that to the marketing account, not the income... Going to the cinema here in Bangkok I saw one of the bowling alleys featured in a commercial. Once I was in Hong Kong, the CEO of a very well known watch brand entered a retail watch store I designed. While I was photographing the store, he began to tell the staff it was the best shop he saw for long time. To see his satisfaction, a man in his position was – fantastic! Numerous times I see my designs copied, not only by strangers, but even by companies I worked for previously who pays a visit to our website from time to time – some still do until today!! While this can be a bit annoying, at least I know where I have my competitors and that is behind me! All in all the kind words, using our design in another context or even copy it gives exactly the same reward as when I created the maze and the house in my early years – to see I can make a difference for others, for the good!

I studied at the Danish Design School (now KADK) in Copenhagen and at Les Ateliers, l’ENSCI in Paris, France. Where as the school in Denmark would give me a project to design an armchair, in France they would instead ask me to design an object for the human body to rest on. This would force me to design from scratch, to think all over from the beginning to see if I could make a change – a change for the better, not just for the change.