Elegant IFC
Central, Hong Kong [三宝钟表店 | 香港，中环]
You can visit the store in IFC Mall, Shop 1009, 1 Harbour View Street, Central, Hong Kong.
Invited by Hong Kong based BrandImage, Claus was together with French interior designer Laurence Laneau, put in front of creating the concept for famous watchstore Elegant. Starting from absolutely scratch:
Elegant is the frame around a variety of luxury watch brands exactly like a gallery frames the paintings of an artist! As so, these frames create the identity of Elegant and become the overall brand and guarantee for the timepieces presented.
In IFC Mall we literally took the concept of the gallery into large square stone frames and instead of an artists painting we invited Cartier, Blancpain, Piaget and many more to create their own identity and (time)pieces of art inside these!
The store is also featured at Engelbrechts website, the manufacturer of the Danish Plateau chair's used in both lounges.
Related links:
Elegant Times Square, similar store design by bomancreative.
Elegant Watch and Jewellery, company website (link open in new window).
Contractor:
Build Idea.
Credit:
Laurence Laneau, interior designer.
Brandimage.
Engelbrechts, furniture supplier featuring this project ( link open in new window).
受著名的全球性品牌设计公司BrandImage邀请，Claus与法国室内设计师Laurence Laneau从零开始一起为知名品牌三寶钟表店创作设计理念。
三寶钟表店铺犹如一个美轮美奂的框架，里面展示着各式各样的名牌钟表，正如一个绘画艺术家画廊的裱画框架，该设计意念新颖，成为三寶钟表的整体品牌形象和品质保证，增加了品牌辨识度。
我们为国际金融中心的三寶钟表店提出把画廊的概念应用到方形石架的设计中，邀请卡地亚表、宝珀表、伯爵手表等众多钟表品牌在此展示她们的杰作！
其休息室的图片还被用于著名丹麦家具制造商Engelbrechts的一个座椅系列网站上，具体链接请点击此。